机读格式显示(MARC)
- 000 01311oam2 2200289 450
- 010 __ |a 978-7-5624-9917-6 |d CNY39.00
- 100 __ |a 20161031d2016 em y0chiy50 ea
- 200 1_ |a 参展实务 |A Can Zhan Shi Wu |9 can zhan shi wu |d Powerful exhibit marketing: the complete guide to successful trade shows, conferences, and consumer shows |f Barry Siskind著 |g 刘林艳,宋宏杰译 |z eng
- 210 __ |a 重庆 |c 重庆大学出版社 |d 2016
- 215 __ |a 183页 |c 图 |d 26cm
- 225 1_ |a 国外会展经典译丛 |A Guo Wai Kuai Zhan Jing Dian Yi Cong
- 330 __ |a 本书分为管理财政资源、管理物质资源、管理人力资源三篇,共16章,包括展会的目标,预算和财务管理,选择恰当的、合适的展会、打造你的三维营销体验,展览的具体细节等。
- 461 _0 |1 2001 |a 国外会展经典译丛
- 510 1_ |a Powerful exhibit marketing: the complete guide to successful trade shows, conferences, and consumer shows |z eng
- 606 0_ |a 展览会 |A Zhan Lan Hui |x 研究
- 701 _0 |c (加) |a 西斯金德 |A Xi Si Jin De |9 xi si jin de |c (Siskind, Barry) |4 著
- 702 _0 |a 刘林艳 |A Liu Lin Yan |9 liu lin yan |c (女, |f 1985~) |4 译
- 702 _0 |a 宋宏杰 |A Song Hong Jie |9 song hong jie |4 译
- 801 _0 |a CN |b WXCSXY |c 20171117
- 905 __ |a WXCSXY |d G245/264